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Findaway
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Findaway, a global audiobook partner, provided libraries with a diverse range of products, including pre-loaded audiobooks and tablets equipped with educational apps. In 2021, Spotify acquired Findaway’s online audiobook platform, integrating its technology to power Spotify’s audiobook offerings.
Industry
Audiobooks
Publishing
Work
Photography
Videography
Digital Campaigns
Social Media
Production Design
Collaborators
Red Bicycle Media
Brand identity
In 2014, as Findaway expanded from a single product to multiple lines, I worked with the creative team to refine its brand identity. I orchestrated photoshoots both within local libraries and in-house to help showcase them. I developed a cohesive photography style that captured both company culture and product innovation, ensuring a consistent, engaging visual presence across all touch points.
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Brand film
I collaborated with the creative team to develop the storyboard, select locations, and cast talent for the video. The story emphasizes how a good story can connect people, regardless of age, interests, or race.
For the film, we decided to feature people from within our own networks—real families, athletes, and kids—filming in some of our favorite Cleveland locations. Ten years later, this video remains a key piece of their content and continues to be featured and used.
Social Media
I supported social channels by creating images with popular book quotes and products. I also worked on featuring book cover art, ensuring it met the standards set by publishing creative houses through a smooth review and approval process.
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Product Launch
Findaway was preparing to launch its third product, Launchpad— a tablet pre-loaded with educational and enrichment apps specifically curated for kids.
To build excitement and tease the launch, our team created a campaign featuring a video series shared across social media and email. The series played on the product's space-themed name by asking kids a series of fun space-related questions. I was responsible for designing the email templates, product testing in Q&A sessions, and supporting video production.
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